Case Study: How Snoop Dogg Became a Household Name

“What’s my motherfuckin name?! Snoop Doggy Doooooooooooogggggg!”

I was way too young to be singing this in 1993 but still to this day I know every single word and adlib. Even at a young age, I recognized there was something captivating about Snoop Dogg that made people admire him even though they shouldn’t. Let’s call that charismatic authenticity.

The Ri…